Advertising
Rates for Insurance Voice Newsletter
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Who does Insurance Voice newsletter reach?
MarketScout is one of the largest eInsurance Exchanges in the nation with tens
of thousands of registered users. Insurance Voice Newsletter goes to each
registered users that has requested email updates on products, services,
markets, etc.
As an Advertiser, what do I get?
First and foremost, your ad will be included on the monthly newsletter that is
sent to every MarketScout user that has requested email updates. In its last
month of publication (September 2008), the Insurance Voice received
approximately 6,500 unique views and had a 32.7% clickthrough rate. Further,
your ad will also appear on the MarketScout website-hosted version of the
Insurance Voice newsletter for at least 6 months following publication.
You will also receive a report one week after the newsletter is sent on how
many emails were opened, and further how many users that opened the emails
clicked on your ad.
How much does it cost to advertise in each issue?
The cost depends on whether you want a text-only ad, a banner ad that will be
placed between the industry news and MarketScout Updates, or a tower ad. We
offer two tower ads, the full tower (150 x 600) or the mini tower (150 x 250 ).
The basic schedule of prices is:
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Ad Type
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Size of Ad
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Cost
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Header Banner Ad
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800px x 100px GIF
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$2,000
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Banner Ad
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600px x 150px GIF
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$1,000
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Full Tower
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150px x 600px GIF
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$1,000
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Mini Tower
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150px x 250px GIF
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$450
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Text Only Ad
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3 rows of 20 characters
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$200
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We offer discounts for longer term commitments and also offer
pay per open and pay per click pricing for advertising, allowing you to only
pay for the benefits you receive.
For full information on pricing, please contact us at
advertising@marketscout.com.
What format do my ads need to be in?
The two tower ads need to be at least 72 pixels/inch, JPG or GIF format and
suitable for web viewing. The size of the picture file cannot exceed 25Kb in
size. MarketScout suggests, but does not require, a 1 pixel border in black or
dark blue to set it off the page more. All advertising must meet our general
standard of quality.
Materials need to be received by MarketScout no later than 5 days prior to
publication.
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Insurance Voice is produced by MarketScout
and distributed to registered users of MarketScout.com
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For more information on how you can advertise with the Insurance Voice
newsletter or to reserve your spot in the newsletter, please contact our
Interactive Marketing Manager at
advertising@marketscout.com
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